Friday July 17, 2020
Whenever I go on holiday, I enjoy telling people I meet about Essex, a county about which many have preconceptions, but they actually know very little about.
They’re always surprised when I tell them Essex has 35 islands, the most of any English County, and 350 miles of coast, the second longest coastline of any English county.
Last week Essex tourism and visitor-focussed businesses received a much-needed shot in the arm from Chancellor Rishi Sunak as he sought to stimulate the hospitality industry in the emergency budget.
A host of measures were announced which will directly benefit one of the county’s most important and vibrant sectors.
Among the announcements were a temporary VAT cut, to 5%, for accommodation and attractions, starting from 15th July.
The Chancellor recognised that hospitality and tourism play a vital role across the UK, with local communities and economies in Essex, and across the region, depending on visitors to support hardworking business owners and staff.
Hospitality and tourism is a real strength within the Essex economy contributing £3.4billion each year. Here at Essex County Council we know businesses have experienced a tough time recently, and the Chancellor’s measures will hopefully lead to a more confident outlook in the short term. We are open for business and looking forward to welcoming people back.
Visit Essex recently launched The Great Adventures, Close to Home campaign which will run for eight weeks to support local tourism by encouraging the county’s residents to rediscover ‘the hidden gems’ and popular attractions throughout Essex. It will provide inspiration and information on what is open as well as the best times of day and safest way for people to visit.
The campaign includes Visit England’s “We’re Good to Go” industry standard, giving visitors confidence that businesses are adhering to Government and public health guidance.
We live in a great county and hopefully we’ll get good weather to get out and about in. The school holidays are approaching fast and it’s time to explore some of those islands and miles of coastline!
Further information on the Great Adventures Close to Home campaign are available at Visit Essex: www.visitessex.com